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<pre>Dear Trish,
I would suggest that you because you have a limited
amount of olive oil that you position your product as a super premium high
value-low volume product. I would imagine that as your olive oil yield has
been quite low that you have invested a lot of time and care in the
selection of your trees, site/orchard, and your method of oil pressing. Bear
in mind that because you are producing a limited quantity that this is not a
negative, but be selective about where you distribute. You will probably be
looking for consumers who are looking for 'organic' premium extra virgin
oil; they may not only just want to use it in cooking, but may also want to
take it orally as a way of receiving the omega-3 which is naturally
contained in the oil (think features-benefits). I would also suggest that
you create a SWOT (strengths, weaknesses, opportunities, threats) analysis
of your product and the market/competitors who you will be competing with.
The other consideration is what size bottle, 150ml, and 100ml? Think value
not volume. I am probably waffling now but I would also suggest that your
distribution channel can be limited to the likes of 'premium health food
stores' or even top international hotels gift shops, remember NZ, clean and
green!!!
Good luck, I will be in Auckland in September so
hopefully I will see your product on shelf, but what's the products name??
Make it simple and easy to remember but with a relationship to the product.
All the best, Clinton.
Hi-raera (bugger can't remember how to spell goodbye
in Maori)
Thanks in advance, Clinton.
Clinton Mancer
Junior Product Manager
Seven Seas Healthcare Ltd.
Tel: 01482 716 317
E-mail:
clinton.mancer@seven-seas.ltd.uk
-----Original Message-----
From: Trish Haydon
[SMTP:
trish@factors.co.nz]
Sent: 21 March 2000 05:00
To: Olive Group
Subject: [OliveOil] Bottling and
labelling Olive Oil
From: "Trish Haydon" <
trish@factors.co.nz>
Dear Group
I live in Auckland New Zealand.
I will have about 10 litres of olive oil to
market this year. Where is the best place for me to go to get labels made up
in a small quantity, or in a cheap way. And also to get a small amount say
fifty 200 ml bottles? I want to have a go at marketing it.
Thanks
Trish
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