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<pre>By the way are you near the 'Ponder' olive oil
estate???
Thanks in advance, Clinton.
Clinton Mancer
Junior Product Manager
Seven Seas Healthcare Ltd.
Tel: 01482 716 317
E-mail:
clinton.mancer@seven-seas.ltd.uk
-----Original Message-----
From: Trish Haydon
[SMTP:
trish@factors.co.nz]
Sent: 21 March 2000 08:42
To:
OliveOil@onelist.com
Subject: Re: [OliveOil] Bottling and
labelling Olive Oil
From: "Trish Haydon" <
trish@factors.co.nz>
Dear Clinton
Many thanks indeed for your help. The oil
will be premium grade, I am only
taking 10litres out of my pressing to 'have
a go' at marketing. The rest has
been contracted to the company pressing the
oil. The trees are only up to
three years old and this is my first
pressing off of a small number of
trees which have started to bear fruit. I
should get about 2 tonnes. The
label will have 'Waihopai Valley Olives' on
it. As yet I haven't designed
it.My company is Waihopai Valley Olives Ltd
and it is in the Waihopai Valley
near Blenheim in Marlborough. The grape
growing area. I have around 3000
trees, so hope to develop my markets over
time, and take more of the oil
myself.
Regards
Trish
(Au Revoir) I don't know Maori either.
---- Original Message -----
From: Clinton Mancer
<
clinton.mancer@seven-seas.ltd.uk>
To: <
OliveOil@onelist.com>
Sent: Tuesday, March 21, 2000 8:17 PM
Subject: RE: [OliveOil] Bottling and
labelling Olive Oil
> From: Clinton Mancer
<
clinton.mancer@seven-seas.ltd.uk>
>
> Dear Trish,
>
> I would suggest that you because you have
a limited
> amount of olive oil that you position your
product as a super premium high
> value-low volume product. I would imagine
that as your olive oil yield has
> been quite low that you have invested a
lot of time and care in the
> selection of your trees, site/orchard, and
your method of oil pressing.
Bear
> in mind that because you are producing a
limited quantity that this is not
a
> negative, but be selective about where you
distribute. You will probably
be
> looking for consumers who are looking for
'organic' premium extra virgin
> oil; they may not only just want to use it
in cooking, but may also want
to
> take it orally as a way of receiving the
omega-3 which is naturally
> contained in the oil (think
features-benefits). I would also suggest that
> you create a SWOT (strengths, weaknesses,
opportunities, threats) analysis
> of your product and the market/competitors
who you will be competing with.
> The other consideration is what size
bottle, 150ml, and 100ml? Think value
> not volume. I am probably waffling now but
I would also suggest that your
> distribution channel can be limited to the
likes of 'premium health food
> stores' or even top international hotels
gift shops, remember NZ, clean
and
> green!!!
>
> Good luck, I will be in Auckland in
September so
> hopefully I will see your product on
shelf, but what's the products name??
> Make it simple and easy to remember but
with a relationship to the
product.
> All the best, Clinton.
>
> Hi-raera (bugger can't remember how to
spell goodbye
> in Maori)
>
> Thanks in advance, Clinton.
>
> Clinton Mancer
> Junior Product Manager
> Seven Seas Healthcare Ltd.
>
> Tel: 01482 716 317
> E-mail:
clinton.mancer@seven-seas.ltd.uk
>
>
> -----Original Message-----
> From: Trish Haydon
> [SMTP:
trish@factors.co.nz]
> Sent: 21 March 2000 05:00
> To: Olive Group
> Subject: [OliveOil] Bottling and
> labelling Olive Oil
>
> From: "Trish Haydon" <
trish@factors.co.nz>
>
> Dear Group
> I live in Auckland New Zealand.
> I will have about 10 litres of olive oil
to
> market this year. Where is the best place
for me to go to get labels made
up
> in a small quantity, or in a cheap way.
And also to get a small amount say
> fifty 200 ml bottles? I want to have a go
at marketing it.
> Thanks
> Trish
>
>
> [Non-text portions of this message have
been
> removed]
>
>
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Although the content of this E-mail may reflect the views
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</pre>
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