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<pre>Dear Adrian

>Yes - according to Kiritsakis[1], Greece is top (20.8 kg pa), then Spain
>(10.0) and Italy (8.1). He says "The consumption of olive oil in the United
>tates has been increased considerably the last years." but gives no
figures.


According to some statistics I read it is increasing by 12% annually. Not
bad
for a population of around 300 million. But you see, there is a great
market
oppportunity in the USA if the consumption rate increase more than 12%
specially when you compare the per capita consumption figures between
the USA and the other countries.

> did a rough calculation on the Greek consumption a while ago and found
that
>his represents 1/4 to 1/3 of the energy (calorie) requirement for the
>verage adult - just from olive oil!!!

Isn't that something.

Jamal Sadoun
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