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<pre>Olive Oil only major pourable oil to post increase in dollar and volume
sales

14 Sep 2000


More and more olive oil is becoming an essential item in an increasing
number of American households. In fact, against a backdrop of a minor
decline in the retail pourable oil category, olive oil alone showed an
increase in grocery store retail dollar and volume sales for the 12-month
period ending July 2000. Olive oil increased 9.9 percent in retail dollar
sales and 5.0 percent in retail volume sales. This information is based on
Nielsen data released by the North American Olive Oil Association (NAOOA).

"We are not surprised to see olive oil enjoying this growth, because it's
the only oil that gives the consumer the combination of flavor and health
attributes," said Richard Sullivan, NAOOA president. "U.S. household
penetration for olive oil has nearly doubled over the past ten years, and
more and more, olive oil is becoming part of every day cooking in American
kitchens."

As with retail growth, only olive oil saw an increase in household
penetration from 1998 to 1999, when it reached a level of 28.7 percent. It
is expected to continue its climb. All other major oils, including
vegetable, corn and canola, experienced declines. According to Nielsen data
for the year ending July 2000, Extra Virgin Olive oil grew the most of the
various olive oil types imported to the U.S. It increased from 41 to 46
percent in dollar sales and from 32 percent to 36 percent in volume sales.

Established in 1989, the NAOOA is a trade association of importers,
marketers, and packers of olive oil in the U.S. and Canada as well as their
respective suppliers abroad. The association's objectives are to supply
North American consumers with top quality olive oil and to foster trade and
consumer understanding of the benefits of olive oil.

I hope you enjoyed this cope of the NAOOA press release.

Best regards,

Constantine
http://www.PapasHaven.com/

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