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<pre>Wendy,
currently the California Olive Oil Council has a seal that producers can
display on their bottles if (and only if) they have passed the test for 1%
acidity or less, and also the oil is submitted to the Panel of Tasters (see
www.cooc.com for details) to determine if there are any defects present. If
both of these hurdles are passed, then the seal is awarded to the (proud)
olive oil company. By the way, there are several testing companies in the
U.S. and one can either send oil directly to these entities or have the
pressing facility administer the test. For the year 2000, 17 companies
passed this test out of about 38 companies in California. There are
promotional activities being undertaken by the COOC surrounding the seal to
make sure that *quality* is uppermost in the minds of producers. The above
website will give you a lot more details.
cheers,
Sue Ellery
Stella Cadente Olive Oil Company
stellacadente@pacific.net

----- Original Message -----
From: wcarowe <wcarowe@email.msn.com>
To: <OliveOil@egroups.com>
Sent: Wednesday, January 10, 2001 4:53 AM
Subject: Re: [OliveOil] Response for Wendy Rowe.


> Thanks, Constantine. The Euro's value will have different effects in
> different markets abroad. I am reading into your message to suggest that
the
> key success factor going forward will be quality and not price. What
steps
> are afoot in the US market to develop standards for olive oil. Currently,
it
> appears that there are few.
> Thanks for your response, as always.
> Wendy
> ----- Original Message -----
> From: Constantine Alexander <PapaAlexander@yahoo.com>
> To: <OliveOil@egroups.com>
> Sent: Tuesday, January 09, 2001 4:45 PM
> Subject: Re: [OliveOil] Response for Wendy Rowe.
>
>
> > Dear Wendy:
> >
> > For as long as California olive oil remains at current
> > price levels, I do not believe that the recent
> > increase in the exchange rate of the EURO will have a
> > significant effect on European olive oil exports to
> > the US.
> >
> > In my last e-mail to you I had mentioned that the
> > European authorities have placed a great emphasis upon
> > improving the quality of regional olive oils and
> > focusing more on organic production. If these trends
> > continue, European exports will benefit.
> >
> > I hope that this answers your question.
> >
> > Best regards,
> >
> > =====
> > Constantine Alexander
> > http://www.OliveTree.cc
> > Where Olive Oil is a Passion
> > http://www.PapasHaven-subscribe@egroups.com/
> > "Olio nuovo e vino vecchio"
> >
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</pre>
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