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<pre>on 8/3/01 1:47 AM, Constantine Alexander at PapaAlexander@yahoo.com wrote:

> Dear Gareth:
>
> What do you mean by saying "marketing oil color"? This
> is totally new to me.

Constantine,

Perhaps I should have put a comma in there: thus -

"I understand the reasons for that, but when
marketing, oil colour is certainly important."

In other words, although oil colour is deliberately excluded from standard
tasting methodology, it is important as a factor when selling oil to
consumers.

From a marketing perspective, my preference for packaging is a clear glass
bottle, labelled with a strict injunction to store in a cool, dark place.
Dark bottles tell you nothing about the oil, and have the added drawback
that you never know how much is left inside! ;-)

Regards
--
Gareth Renowden, Limestone Hills, New Zealand
Words, olives and truffles
Office +64 (0)3 355 9552 Home +64 (0)3 314 9921
Mobile 025 790 070
"The crux of the biscuit is the apostrophe" (Zappa)
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