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<pre>The consumption of olive oil world wide is increasing! It is certainly
increasing in Australia and other SE Asian countries.

"strong local demand and the potential for exports into increasingly
affluent Asian markets has seen a renaissance in the Australian olive
industry (Japan has experienced a 500% increase in per capita consumption of
olive oil since 1983). It has been estimated that output from recent
planting's could provide 30%-40% of demand for olive oil on the domestic
market within 5 to 10 years. The growth in interest in olive oil production
is undoubtedly driven to some extent by the high prices (A$22 to $65/litre
(Volker!!!) which are currently being achieved by some locally produced
oils. In contrast, lower quality imported oils, predominantly from Spain,
are retailing at A$8 to $12/litre in supermarkets. This implies that the
import price is around A$4/litre or less. Between these extremes lies the
most likely price point for a good quality, Australian extra virgin oil.

Source: The Olive Industry: A Handbook for Farmers and Investors.

Regards

Phil Bramley
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