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industry success factors
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<pre>I was doing a search of the Internet for resources regarding the Olive
Oil industry and came across your group. I am an MBA student in Canada
and I am working on a case study that revolves around the
manufacturing and marketing of olive oil. The primary market is
Greece
with possible expansion internationally - (perhaps the Balkans,
Albania, Bulgaria, Romania and Macedonia).
I am interested in determining the key success factors for the
olive oil industry? What resources and competitive capabilities must
a company have to compete successfully in the industry? Would they
be
different for the expanded markets in comparison to Greece? (the case
is set in 1995 - but even current information would provide insight)
I am hoping that your group could provide some feedback on this
issue.
Your assistance would be invaluable to my study group.
Thank you - in advance - for your kind help.
Valerie Dubois
Saint Mary's University
>Hi Valerie
>Good luck in your endeavor. Sound like a very interesting research
>and would love to have a copy of it once completed. Yes, by all
>means, subscribe to the group and post your inquiry there. Be
>specific about the geographical area you are considering.
>Best regards
>Jamal Sadoun, Director
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