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<pre>Dear Mr. Halouk,
Thank you for voicing your views.
It is important the very few of us to voice their concerns whenever this is
possible.
Best regards
George Dimitriadis
At 01:48 рм 26/11/2001 +0200, you wrote:
>Dear George,
>
>There is not much to add to your comments regarding standardization of olive
>oil with introduction of new extraction methods and centrifuge systems. It
>is really unfortunate for North European and North American consumers who do
>not have much chance to taste 'real' stone grined & pressed olive oil due to
>hegemony of pioneers in these markets. Olive oil is such a delicate food
>which by no means, should be confined to a standard taste by extraction
>methods for the mass market.
>
>I cannot blame neither those distributors nor the 'innocent' consumers
>though! The needs for catering the big demands and the efficiency of the
>extraction technology have matched easily to shape the market recognizing
>only standard taste of extracted and centrifuged olive oil.
>
>Even in my country where olive oil has been being produced for more than six
>thousand years, many people in big cities do not know the taste of
>traditionally produced olive oil. It is simply not because of their
>ignorance but just beacuse of not having any chance to be offered such a
>product within the last 30 years or so. However, whenever, they visit a
>small town and eat local dishes cooked with olive oil in the Agean or
>Mediterranean regions, they exaggerate appreciating their tastes.
>
>As I have expressed before, if we, as producers, believe that the
>traditionally pressed olive oil must continue to exist for the sake of its
>superior taste and pure content then it is our mission to enlight consumers
>about this 'secluded treasury' and do our best to penetrate into the
>pre-occupied markets with our specific labels.
>
>Regards
>
>Haluk of Adatepe
>
>
http://www.adatepe.com
>
>
>
>
>
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</pre>
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