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<pre>Much has been said on the Landline show. I agree with Dan, the
matter should be put to bed and focus on issues going forward.
However, one important matter has been overlooked. Media always like
to have a slant on stories that can create controversy or bring out
the negatives. Rarely do they bring out the positives, although
Landline is an exception their stories are generally positive. The
point I wish to make is that when dealing with any form of media
bring out the positives of the industry in all cases. Encourage the
benefits of all forms of the olive products not just EVO but all oil
in a positive way. eg Don't say pure or lite is rubbish just say EV
is the best and why. Even if a new customer prefers pure then at
worst the industry has a new customer.

The Landline show did a wonderful job in bringing matters to the
front that needed to be addressed. It is now up to the AOA to try
and correct labeling laws with the Government etc. It would be a
great boost for Australians if true to labeling were accurate. We
have taken QA seriously with Olive Care , perhaps we can also set the
standards with "true to labeling"

Good comments Bryan/Dan and the responses encouraging to see.
Ian --



- In OliveOil@y..., "Dan Burnet" <springgullyolives@b...> wrote:
> EV,
>
> One has to be uncomfortable with a number of aspects arising from
the
> Landline programme and Viva's approach, however, they were
operating in
> accordance with our labelling laws as they now stand. For
example, as
> quoted to me recently, Margaret River Shiraz does not have to
contain
> 100% shiraz nor does all the wine in the bottle have to originate
in the
> Margaret River area.
>
> You will have to wait a while to see the outcome of the Board's
> discussions. If you are a member of the AOA you will be able to
read
> reports of the Board meetings on the members section of the web
site.
>
> But, frankly, I still think you and others who have commented on
the AOA
> and its Board have missed the point by focussing on the detail of
Viva.
> If you are unhappy about the direction the industry, of which you
are a
> part, is heading then you ought to try to do something positive
about
> it.
>
> We can continue this correspondence off line if you wish, on a more
> direct/personal note if you identify yourself.
>
> Yours,
> Dan
</pre>
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