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<pre>Roger

>It was Viva that got trashed
> last year by the Choice magazine tasting panel.

This was later nominally retracted of course. And there was some
questioning of the adjudicating panel and their methodology.

>how did Viva contribute to the marketing of EVOO?

They spent a lot of investor dollars on Angelina and sponsorship.
Principally to get brand recognition/sales but a spin-off was that the
consumer in the supermarket became more aware of "Australian" olive oil. I
think some of those investor dollars went down the drain as a result of what
was generally suspected in the industry and finally admitted on Landline.

Regards
Peter Caird
www.victorianolivegroves.com
0418 392 157



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