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<pre>--- "johnat.sold" <johnat@...> wrote: > --- In
OliveOil@y..., sil garoni <sgaroni@a...>
> wrote:
> > on 11/8/02 6:20 PM, Mike Wilson at
> mike.wilson@h... wrote:
> >
> > > I feel we really need somebody to stand up and
> become the "Public
> Face" of
> > > olive oil in Australia. The wine industry had
> characters like Len
> Evans and
> > > Wolf Blass to talk up wine drinking at every
> opportunity. It took
> them 20
> > > years, but it does seem to have worked.
> >
> >
> > I agree completely Mike! It is up to us, the
> growers and producers to
> > educate and motivate the consumer. We do need an
> energetic and
> enthusiastic
> > "Face" to assist.
> >
> > Regards
> >
> > Sil Garoni
> >
> > Alpine Olives
> > Vic.
>
> OK, So who is volunteering?? There will need to be
> some guarantee of
> veracity, believability, whatever you want to call
> it, and the "face"
> will need to be VERY active. Most growers I know
> have enough to do
> just keeping the trees alive in this drought.
>
> Cheers
> John Attwood
> Tamworth
> (Northern) NSW Au
>
>
>Players in the wine industry such as Len Evans, James
Halliday, Wolf Blass and many others weren't elected
as spokespersons...they just got out there and did it.
They didn't always agree with one another but they
respected each other's opinion. What's more their
writing in newspaper and magazine columns was both
supportive of the industry as a whole and
significantly for Evans, Halliday et al, they were
paid for their regular media contributions as well as
being frequently sought out to comment/ judge on wine
events, releases, shows and developments.The
opportunity is there for those who participate on this
site to submit olive related articles to the
electronic and print media just as Evans, Halliday et
al have done. Food and wine related sections in
newspapers and magazines would be a good place to
start. In time olive contributors, correspondents and
commentators will emerge and be recognised and sought
after just as has happened with wine, cheese,
restaurant reviews etc. There's plenty of interest and
hope out there...its just a matter of tapping into it
and articulating what is going on in your own
idiosyncratic style. It doesn't have to be formula
journalism. Wine and food writing is often at its best
when it is unconventional, yet recognisable, as well
informed and considered.My perspective, for what it's
worth, derives from my past experience as a
restaurateur and somellier and currently as a social
anthropologist, olive grower and olive oil producer.

The opportunity is there for those who believe they
may have the time and resources to take it. Symbolic
capital, ie public recognition and respect, accrues
from persistent, consistent and colourful endeavour!

Tony Whiting
First Creek
Waterfall Gully, SA.

http://digital.yahoo.com.au - Yahoo! Digital How To
- Get the best out of your PC!
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