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<pre>Lambros

I think that your thoughts on "The Face" topic are spot on and should be
followed up. I also think that it is possible for most of us to then sit
back and wait for "The Face" to deliver the goods for us so that we increase
our sales and make lots of money.

In addition to your suggestions I believe that we could all do something to
increase sales of our product. I notice that every time I speak to a local
community group there is a jump in sales of evoo at the local supermarket.
Every time that we put on a stall at a local fete/show/fair we encounter
people who admit that our efforts have started them using evoo. There is a
lot that we can do at a local level as well as at a higher level with a
celebrity. I keep pointing out to people that if they buy 500ml of oil a
week at the supermarket that translates into 26 litres/year. If we all
managed to get 4 people per year to swap to using evoo, and they convinced a
friend or two as well we would increase sales in our own area and most
likely increase sales of our own product. I believe that we all have to do
this sort of thing in addition to the ideas that Lambros put forward.

There are heaps of ways of promoting evoo locally. My latest idea, which I
would love to see copied, is to sponsor a special category in the cake
making section of the local show. The organisers estimate that there will be
about 12 entries. The recipe uses 450ml of evoo. If each entrant does one
trial and one final entry they will have used about 1 litre of evoo. So
that's only 12 litres, but if they like the cake and make it once every 2
months for the next year that's another 36 litres. If their friends like it
as well it doesn't take long to boost that to around 100 litres and once
they are buying evoo they will likely experiment and use more of it. A cake
competition is only a gimmick but if it sells more evoo then why not use it
as a way of complementing all the other more traditional ways of promoting
the product. The more ideas that we can generate that we can all take part
in, the more we will sell our product. I would appreciate suggestions that
we can each implement in our own area so that we can work locally as well as
at a broader level.

Kent Hallett
South Australia


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