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<pre>Dear John - Re. Cakes made with EVOO.We have several delicious cake recipes
featured in Olive Oil - Recipes from the West Australian Olive Festival.My
favourites are: Spice Cake - sensational - and Walnut, Fig & Olive Oil
cake- devised in heaven.These great little recipe books are available from
the Australian Olive Association.Also - try the Spiced Lamb Shanks, Roasted
Roots with Herbs etc. etc.Good cooking !Yours, Maggie
----- Original Message -----
From: "John Attwood" <johnat@...>
To: <OliveOil@yahoogroups.com>
Sent: Thursday, August 15, 2002 6:38 PM
Subject: Re: [OliveOil] Marketing - Face or No Face? (FFA/Sansa thread)


> Kent,
>
> Yes! Yes!! YES!!! All of the ideas are great!
>
> Kent Hallett wrote:
>
> > Lambros
> >
> > I think that your thoughts on "The Face" topic are spot on and should be
> > followed up. I also think that it is possible for most of us to then sit
> > back and wait for "The Face" to deliver the goods for us so that we
> > increase
> > our sales and make lots of money.
> >
> > In addition to your suggestions I believe that we could all do
> > something to
> > increase sales of our product.
>
> --------snip----------------------
>
> >
> > There are heaps of ways of promoting evoo locally. My latest idea, which
I
> > would love to see copied, is to sponsor a special category in the cake
> > making section of the local show. The organisers estimate that there
> > will be
> > about 12 entries. The recipe uses 450ml of evoo. If each entrant does
one
> > trial and one final entry they will have used about 1 litre of evoo. So
> > that's only 12 litres, but if they like the cake and make it once every
2
> > months for the next year that's another 36 litres. If their friends
> > like it
> > as well it doesn't take long to boost that to around 100 litres and once
> > they are buying evoo they will likely experiment and use more of it. A
> > cake
> > competition is only a gimmick but if it sells more evoo then why not
> > use it
> > as a way of complementing all the other more traditional ways of
promoting
> > the product. The more ideas that we can generate that we can all take
part
> > in, the more we will sell our product. I would appreciate suggestions
that
> > we can each implement in our own area so that we can work locally as
> > well as
> > at a broader level.
>
> I love the idea! Do you want to post the recipe? I might even try it
myself!
>
> >
> >
> > Kent Hallett
> > South Australia
> >
> >
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</pre>
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