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<pre>Although most consumers in the UK probably recognise that Extra Virgin olive
oil is "better than" olive oil, most probably don't know why. They would also
be unlikely to distinguish between Extra Virgin and Fine Virgin olive oil.

I suspect that the many people (especially in the US, I believe, but also now
in UK) who buy the flavourless "Light Olive Oil" think that it's more healthy
for them, when actually the opposite is true!

In mediterranean countries I imagine awareness is much higher.

Adrian
--
Adrian.Shaw@aber.ac.uk
Sefydliad Y Gwyddorau Biolegol, Prifysgol Cymru,
Aberystwyth, Ceredigion, Cymru
http://pcjagg.dbs.aber.ac.uk/mynegai.html
</pre>
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