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<pre>--- In OliveOil@yahoogroups.com, "hs pravida" <hspsafari@g...> wrote:
>and did get the impression that in the marketing of oil consumers
>see the colour first

in my experience with the buying public(and i personally meet at
least two to three thousand a year), one of the first comments they
make is about the colour of the oil.

while we in the industry know it is not a judging criteria, i think
we should always be aware that the buying public, the ULTIMATE JUDGES
of olive oil, DO consider the colour when appraising oil.

>- before they make their
> choice or read that fancy label


and of course, this is the other MAJOR criteria where the buying
public is concerned...ie the packaging.

if you bottle looks elegant, and it looks classy, they *will* buy it
because the public wants classy and elegant things in their homes.

and you'd be surprised how difficult it is to design/find a
label/packaging that not only sets your product apart from the rest
but gives the buyer a sense that your oil is something special.

i am constantly amazed at the number of labels that either seem to
try to emulate popular supermarket branding or use brash colours and
design features that would be better suited to a children's toy than
a high quality extra virgin olive oil.
</pre>
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