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<pre>There is a saying in rural Australia "you will never make any money in
Agriculture". I think I could agree with that widely felt view. Unlike
Europe, small producers in rural industries receive no subsidy whatsoever
and most profits are made further up the supply chain.

It is difficult, as Necmettin tells us from Turkey, to break out of the
current confines of buying and selling and deceptions are hard to eradicate.
Work currently being done in Australia, and possibly elsewhere, in the DNA
testing of olive cultivars may change that. Labelling on produce in
Australia is becoming stricter and penalties for adulterated products apply.


The old supply chain of goods is currently under attack and all sorts of
'closed' or 'protected' vocations are losing their stranglehold on the old
ways of doing business. The Internet has the potential to 'democratise' the
way we do business - even olive growers. There are already quite a few small
olive growers with web sites and they offer olive oil and olive products to
the world.


Phil
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