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<pre>Hi Those who were at the OAMSA filed in the Siilly will have the opportunity
to meet Mauro
AOA have passed on the following email and IL forward it now for your interest
Regards
Lee Hallett
The Olive Press
Riverton SA 5412
Ph 8847 2247
www.theolivepress.com.au

The following email from Jayne Bentivoglio concerns small growers and
promotional opportunity.
To Small Growers and other interested individual olive producers

The AOA Board wishes to make available the following Promotional opportunity.
The Board also advises that the AOA is also prepared to pursue all appropriate
opportunities (subject to resources) in this regard, as this is part of our
policy in the Strategic Plan re niche markets and low volume producers.

New Strategy
Marketing and promotional strategies was a major area identified by most of the
small growers in the small grower survey sent to the industry a few months ago.

Since then I have been in contact with Mauro Martelossi, the Australian Delegate
for the Corporation of Mastri Oleari (Oil Masters Guild) and ISOM -
International School of Oil Masters, Italy.

Mauro proposes a promotional strategy for small growers and individual olive
producers. This proposal is to increase the consumer awareness of Australian
Olive Oil for the Domestic Market.....initially, and is intended as a long term
promotion particularly for future International Markets.

It is hoped that this will favour the small producers by opening the door for
commercial opportunities in areas and regions in which they would not normally
operate and create a positive interaction between small and individual producers
Australia wide.

For this to occur there must be a total commitment from all participants and a
genuine collaboration of all the relevant participating groups or Associations
that wish to be involved in this long term Industry goal.

If you wish to be involved in this new Industry Promotion please notify me at,
benti@...
or, the Secretariat, for more information

Regards
Jayne Bentivoglio
Director - Australian Olive Association





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