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Re: EVOO?
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<pre>I've seen this "lemon infused EVOO" promoted in the foodie mags, under
various labels. I wouldn't be surprised if all Oz states don't have someone
producing it now. I think there is at least one in WA.
The marketers have seized on it avidly, as they do any "novelty". I agree
heartily that the implications are not good. I think the producers are
looking for a marketing edge, although I guess you could try and pass off
your not-so-good oil. I'm not sure that this is why they're doing it though.
I might be edgey about the health issues as well, although I'm quite
likely wrong, and it is only oils with real "plant bits" infusing in them
that are a health hazard,
Margaret,
WA.
>>>>>John
I agree with your sentiments.
If the oil was tested as extra virgin olive oil, why in the hell would you
infuse it, as you would stand to make more money out of evoo.
All your costs are still there + some for the lemons.
Can only lead to the belief that it is abusing the evoo label and ruining
what is extra good oil and the industries good work, let alone the growers.
(probably cheap imported oil???)
Ron Wattam
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