Yes Mike and Guido,
I don't know about the three to one sales ratio but I
can sell a lot more oil by including infused oils in
my range. Guido I suggest you do a Google search on
infused oils including parmesan oil and you will find
they are made in many countries including France and
Italy. In Australia there are many producers of
infused oils and many producers also include aged or
'balsamic' vinegars, dukkahs and wines under the same
label as their olive oil. Our problem here in
Australia is that a lot of very poor quality olive oil
is imported from IOOC member countries and it is
labelled extra virgin olive oil when clearly it is
not. I believe that is because Australia is not a full
member of the IOOC and so there are no regulations
controlling the dumping of faulty/inferior product at
EEC subsidised prices. Of course I should also
acknowledge here that Australia does import some
excellent evoo from IOOC member countries. Many
consumers here have no idea about labels describing
olive oil as 'Lite' or 'Pure' or Pomace olive oil or
that much of the imported product is of poor quality.
There are also imported infused oils on the shelves of
Australian stores many of which are not made with
olive oil. Olive oil is a flavour component in food.
Not just a cooking medium. It also carries other
flavours very well and I am confident there will
always be a market for quality infusions in extra
virgin olive oil.

Antony Whiting