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<pre>Guido, Ian, Mike and others

Your sentiments regarding quality assurance and food safety are spot
on. We are all aware of the misleading practices some processors
undertake whether it be unintentional or deliberate. There are
numerous people in the industry that are seeking to remedy this
situation and I invite members to look at www.noahaustralia.com.au
(This Site will be active by Friday 15th July) for information about
the National Olive Accredited Harvest (NOAH) Program.

One of the primary objectives of NOAH Australia will be to implement
and promote a program that will bring very importantly together food
safety and quality standards not just a quality seal (where quality
and Food Safety are 2 different entities)within Australia.
Retailers and Wholesalers will be able to accept NOAH certification
based on quality and food safety standards in order to be able to
make an assessment of their suppliers and their olive products to
ensure that production from olive grove to olive processor is
carried out in a safe manner and product quality can be
assured.Currently NOAH Australia has also the endorsment from an
Australian Insurance company ensuring that NOAH Australia Members
could have adequately covered Product Liability and Product Recall
cover for all finished Olive Products that will guarantee both
Quality and Safety of the finished product to Australian
Consumers.To ensure this all members will need to provide evidence
that a QA Program is implemented and that it can be verified and
validated.

A secondary, but equally important, objective will be to assure
Australian consumers that what olive product whether Oil,Table
Olives or other Olive Product they have purchased is truly of a high
quality and safe Australian Olive Product.



NOAH will raise capital that will be used in marketing Australian
olive oil as well as providing funds for R&D on a national scale.
The Board of NOAH will have an Australian representation and will be
launched 12 July 2005. Announcements regarding the Board's
composition will be made over the next few months. RIRDC
acknowledged the need to set high quality standards particularly
versus the benchmark of imported products (2000). NOAH Australia
will be the vehicle for this to be achieved.

The Full Quality Assured Logo can be viewed at the following 2 sites
at the moment - till the 15th July 2005

www.olivecare.com.au and

www.olivedirectory.com



Other salient points are that NOAH Australia is
Voluntary,Independent, Industry Based and, most importantly, Self
Funded at wholesale point .

I would encourage your registration of interest till next Friday
15th July through

www.olivedirectory.com

and post 15th July 2005 at

www.noahaustralia.com.au

Regards
Gino Russo
Senior QA Food Safety Consultant
OliveCare Australia







Ian Fraser wrote "Another thing worth thinking about, as the New
Zealanders
have already done, is introduce an Olive Mark (a form of
Certification for
EVOO), or regional 'Appellation' as they do with wines in Europe".

Guido wrote "By the way, they do have DOP or regions of appellation
for
olive oil in the major EC producer countries. In Spain, for
instance, the
more famous ones are Siurana and Les Garrigues, if I remember
correctly.
Mainly Arbequina areas".

Mike wrote "Many of the guilty ones are also members of the Olive
Association, surely it should be a condition of membership that they
comply
with the regulations".
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