Dear Sirs/Madams,

We have a buyer asking to put "Extra Virgin Olive Oil" on our labels of
Flavored Olive Oils that she will order from us. We tried to explain her
that according to the literature, it is not possible to call an olive
oil as Extra Virgin if an aroma is added to the oil, even if this aroma
is natural resourced; or if it is crushed together with the fruit during
the production process as we do. We also tried to explain her that our
flavored olive oil goes into the group definition of Extra Virgin as
long as the acidity, peroxide value, and other chemical characteristics
are concerned. However, while crushing the oil as we also use the fruit,
we cannot call it extra virgin, that is why we are using the term
"processed with".

The end client says that her current Spanish and Italian suppliers are
writing Extra Virgin Olive Oil on their labels of Flavored Olive Oils,
and she cannot sell our flavored olive oil if we do not do so.

In this situation, what do you advise us?

Should we write Extra Virgin Olive Oil on our labels of flavored olive
oils, like other manufacturers do? or
Would you send us further convincing arguments on this matter so that we
can forward them to our buyer?

We thank in advance for your urgent reply.

Kind Regards

Funda Tekbýyýk
Sales & Marketing Manager
LALELI Olive and Olive Oil
Tel : +90.312.468 7010 extension.104
Fax : +90.312.427 81 74