Good luck on that one. The most recent change in the labeling law came in
1993 when the Federal government came down on the use of the word, Light.
The FDA made the olive oil companies include the words, Light in taste, in
close proximity to the words, Extra Light. I believe the regulations state
that those qualifiers, Light in taste, had to be at least half the font size
and immediately adjacent to Extra Light.

Try accusing the big olive oil brands that use this label of intentional
deception and they will assert that they are just delivering a milder
tasting product that meets the demands of the US consumer. They would call
it marketing. Somebody famous once said, "Nobody ever went broke
underestimating the intelligence of the American consumer". Exhibit "A"
might as well be Extra Light Olive Oil.