The Olive Marketer's Handbook is now available from The Olive Business Shop Online

The latest in the series of practical pocket-sized olive handbooks covers the principles of marketing and helps develop a marketing plan. The characteristics of each of the market segments, from supermarkets to deli’s and farm stores, are covered and there are many useful tips on how to make your product the one that sells.

Guidelines on retail price points and accessing import and international prices are provided as essential considerations when developing and marketing olive products.

The handbook also contains selling points that will help you promote the health benefits of olive oil, such as prevention of heart disease and breast cancer. And counters some of the misinformation often heard on the use of olive oil in frying.

Topics include:

-The principles of marketing
-Olive and olive oil products
-Health attributes of olive oil and olives
-Olive oil and frying
-Place
-Price
-International pricing
-Wholesale and retail margins
-People
-Promotion
-Product presentations
-Internet and online selling
-External factors
-Marketing plan
-Designations of origin

For more information visit The Olive Business Shop Online