The Olive Marketer's Handbook is now available from The Olive Business Shop Online

The latest in the series of practical pocket-sized olive handbooks covers the principles of marketing and helps develop a marketing plan. The characteristics of each of the market segments, from supermarkets to deli’s and farm stores, are covered and there are many useful tips on how to make your product the one that sells.

Guidelines on retail price points and accessing import and international prices are provided as essential considerations when developing and marketing olive products.

The handbook also contains selling points that will help you promote the health benefits of olive oil, such as prevention of heart disease and breast cancer. And counters some of the misinformation often heard on the use of olive oil in frying.

Topics include:

-The principles of marketing
-Olive and olive oil products
-Health attributes of olive oil and olives
-Olive oil and frying
-Place
-Price
-International pricing
-Wholesale and retail margins
-People
-Promotion
-Product presentations
-Internet and online selling
-External factors
-Marketing plan
-Designations of origin

For more information visit The Olive Business Shop Online

Hi. Does you handbook apply to the USA?

Do you have a book about olive waste and creative ways to utilize it?

Per our posting and forum rules (#12), please include a reciprocal link to our forums on your website.

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Olive Oil International Forums

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Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company.

Hi

The Marketer's handbook is generic and not targetted at a particular country or market. It covers theory and so can be applied to any market.

No specific handbook on waste, although there is one card on it in the Oil Maker's Handbook but it is very general. If I come accross a publication covering waste I will post the details here.

A link from the Olive Business website has been placed on the Associations and Links page of the site.

Cheers,
Michael
Olive Business

Hi Michael

Thanks for the link.

Is the Marketer's handbook listed on Amazon yet? It is a good place to add book reviews and place orders.

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Best regards
Olive Oil International Forums

Promote this forum on your website and newsletters!

Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company.