<table border=0 cellpadding=2 cellspacing="0"><tr><td>
<pre>One thing puzzled me-how did Viva contribute to the marketeting of EVOO?
It was my understanding that the IOOC have made the biggest $
contribution towards marketing in Aust. It was Viva that got trashed
last year by the Choice magazine tasting panel. Credit where credits due.

Roger Farquhar

[Non-text portions of this message have been removed]
</pre>
</td></tr></table>

<table border=0 cellpadding=2 cellspacing="0"><tr><td>
<pre>Roger

>It was Viva that got trashed
> last year by the Choice magazine tasting panel.

This was later nominally retracted of course. And there was some
questioning of the adjudicating panel and their methodology.

>how did Viva contribute to the marketing of EVOO?

They spent a lot of investor dollars on Angelina and sponsorship.
Principally to get brand recognition/sales but a spin-off was that the
consumer in the supermarket became more aware of "Australian" olive oil. I
think some of those investor dollars went down the drain as a result of what
was generally suspected in the industry and finally admitted on Landline.

Regards
Peter Caird
www.victorianolivegroves.com
0418 392 157



---
Outgoing mail is certified Virus Free by AVG
Checked by AVG anti-virus system (http://www.grisoft.com).
Version: 6.0.360 / Virus Database: 199 - Release Date: 07-05-2002
</pre>
</td></tr></table>