Hi to the group,
I had occasion to visit the Small Business Canada site to look at some
statistics on word usage in search engines. It looks at the usage of a
lookup item in the search Engine Overture which is owned by Yahoo
If you copy the URL below and paste it into your web browser you
should reach the same site.
It seems that the tool in use there shows how many times a particular
phrase is used by their search engine in a month.
I typed in Olive oil and got the following interesting results.

"Olive Oil" 21503
"Olive Oil Soap" 2526
"Extra Virgin Olive Oil" 2468

> >
> >>
>>>

"Olive Oil Cleanser" 91
"Olive Oil Container" 91
Organic Olive Oil" 91 - lowest on the list of searches.

This would seem to suggest that, at least in Canada (if not
elsewhere), organic is very low on the priority list for Olive Oil.
Just for interest I typed in Organic and got a big list. So Canadians
are aware of Organic products. Just not Olive Oil.
If nothing else, it suggests that one should research the demand for
this product before embarking on a costly and labour intensive project
to become organic.
Yes I have heard that the Europeans are organic mad. However I have
not seen the research results to confirm this and certainly not for
Olive Oil. In fact the search for "Organic" gets a large number of hits. But not for "Organic Olive Oil"

Any comments and or thoughts.
Here is the URL
http://sbinfocanada.about.com/gi/dyn...Fsuggestion%2F

Cheers
Andrew Brown
Grower
Adelaide Hills
South Australia

__________________
Andrew & Val Brown
Adelaide Hills
South Australia

Andrew

Very nice report and interesting finding.

I agree with you that keyword searches will give an idea on the interest of the market for a certain product.

Here is where you can do the keyword search:
http://inventory.overture.com/d/sear...ry/suggestion/

__________________
Best regards
Olive Oil International Forums

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