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<pre>Sadoun olive mill location: Samar, North West of Jordan

Within a radius of 5 Km around our olive mill there is more than 500,000 olive
trees (90% used for olive oil). Jordanians consume olive oil like water.
Average consumption is more than 15kg per capita annually. Olive is the
largest source of income for the great majority of the farming families in
Jordan.

Between our mill and my uncles' mill next door we have a processing capacity
of 11 tons of olives an hour. We use Alfa Laval equipment, the best in my
opinion. I am going to take a few moments to write about their equipment. I
think it is well worth it.

Alfa Laval is one of the biggest manufacturers of Olive milling equipment in
the world. They belong to the Tetra Pak Group of Sweden, a $7 billion
company. I have a lot of experience with their systems since my family
purchased the first Alfa Laval continuous production line in 1972. It was one
of the first lines to be sold outside of Italy at the time. Since then we
bought, sold, and installed more than 100 Alfa Laval lines in the Middle East.
We even had a De Laval oil separator since the early fifties.

The quality is just first class and the design and workmanship are absolutely
world class. Machines service and maintenance are tremendously user friendly
and usually require few repairs. Though their prices are higher 10-15% than
the their competitor's, however the quality and peace of mind of the Alfa
Laval machines more than pay for itself. The legendary Alfa Laval separators
series (x07) are extremely reliable. Nothing compared to it except for the
Peiralisi quality which is close second.

In the olive oil pressing industry, reliable equipment, quality and
availability of service parts, are the pillars of a successful campaign. As
sales and service agents for Alfa Laval in Jordan and the West Bank, we
provide our customers with 24 hrs emergency repair service during the olive
season. This is absolutely necessary when you want to keep your customers.
Even if they purchased equipment from you more than 20 years ago. It is all a
matter of reputation and word of mouth. When the mill owner knows that you
will come to the rescue when needed, then others who plan to buy olive
pressing equipment will come to you, because they know that you will stand by
them and support them.

Nothing more embarrassing to an olive mill owner than a broken machine and
olives in the malaxer waiting to be pressed, and farmers waiting anxiously at
the hopper waiting their turn to get their olives in the press. Specially for
mill owners who own one line only.

Preventive maintenance is the key here for our operation. Mill owners should
never start the olive season without performing a full maintenance procedure.
Spare parts should be on hand for interval and emergency service. Proper
knowledge of daily service requirements, proper operating procedures, and
trained
staff, are essential ingredients.

I could go on and on, but I don't want to bore the readers. I hope you
enjoyed the above, and looking forward to hearing your comments.

Sincerely,

Sadoun
http://home.att.net/~ASadoun/olive.html
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