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<pre>Hello Friends:
I just came back from Spain. I fell in love with the
Olive Oil so much, that I desire to change my career
and sell it in the USA.

I signed a contract with a small cooperative of
producer in Jaen. I need all the help I can get in
order to make a good marketing research, marketing
plan and to contact potential distributors in the USA.

My idea is to sell it to well established distributors
that are focus on selling to gourmet stores.

Would you help me in the introduction?

Thanks for reading my message.

Giusseppe Molinari



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<pre>I have been asked many times - 100s - how many trees do I need to get
into the olive industry.

My answer - None - this has been proven by the new player in town.

Marketing is the most important part of the olive industry - that is why
Italy sells more oil than it produces - good luck to them - take a
lesson.

Marketing involves - quality, quantity and good salesmanship. All oil
should be sold in the same season - olive oil left over - not a good
sign! Three months before the new season - have a fire sale - sell your
oil - so you get money back to help with the new season.

If you are in Australia or elswhere - I am planning an other olive
tasters school in Perth - probably March 2002.

Also I am making plans to hold Table Olive Workshops in Australia-
Perth, Hunter Valley and the Mornington Peninsula - sometime in
March/April. If you would like me to run a table olive workshop in your
district - please contact me as soon as possible.

I also wish to purchase Australian table olives - 3 bottles eg 500g of
specific varieties processed by the Spanish Style Method (caustic),
Kalamata Olives, Greek Style Black (salt) and Green Olives in salt. They
can be marinated. Email me to let me know what you can supply. I will
pay all costs.

Stan Kailis
University of Western Australia.
kailis@ca.com.au
skailis@agric.uwa.edu.au
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