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<pre>The Top Twenty - Promoting the Southern Hemisphere Top Olive Oils

A stand in the centre of the southern hemisphere's leading fine food show,
Fine Food Australia in Sydney, will be promoting the best extra virgin olive
oils from the southern hemisphere. Fine Food Australia, which is being
staged at the Sydney Exhibition and Convention Centre from 9-12 September
2003, is visited by over 20,000 food industry buyers and distributors.

The Southern Hemisphere New Season Top Twenty Extra Virgin Olive Oils will
be selected by culinary experts in Sydney and Melbourne from entries
expected from Australia, New Zealand and South Africa. The judges will
select the best entry from each of the three participating countries, and
the best of the best will be awarded Southern Hemisphere New Season Extra
Virgin Olive Oil of The Year.

In addition to the launch at Fine Food Australia, a buying guide containing
a page on each of the Top Twenty olive oils will be launched at dinners in
Melbourne and Sydney in the lead up to the Sydney exhibition.

The New Season Extra Virgin Olive Oil Top Twenty has come at a time when the
new waves of locally produced olive oils are coming into the market in all
three countries. New oils are trying to establish brand recognition and
vying for a share of the well-established retail market, currently supplied
through imports.

Southern Hemisphere New Season Extra Virgin Olive Oils Top Twenty goes
beyond the technical assessment of extra virgin olive oils and assesses
their marketability. Exposure at Fine Food Australia will promote the olive
oils and give the producers a great opportunity to research the market for
their products.

Olive oils entered must be classified as extra virgin to the International
Olive Oil Council Standards.

For more information about the promotion, please visit
www.olivebusiness.com/newseasonoils, or contact Salsi Olive Business on +61
3 9387 9919.

Best wishes,
Michael Field
------------------------------
Salsi Olive Business
PO Box 70
Ascot Vale Vic 3032
Australia

www.olivebusiness.com
www.savantes.com/savantes
www.oliveresearch.com
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<pre>Hi All.

"Fresh Taste of the South - Southern Hemisphere New Season Extra Virgin
Olive Oils" is now available to download from our website
(www.olivebusiness.com).

You can view the buying guide online at www.olivebusiness.com/newseasonoils,
or download a copy in PDF format (you will need Adobe Acrobat Reader to open
the file).

Eight olive oils were selected by the judges for inclusion in the promotion,
which also included promotion at the New Seasons Extra Virgin Olive Oil
Stand at the recent Fine Food Show in Sydney.

The buying guide also includes general information about olive oil, as well
as information about the judging and the promotion.

The promotion will be an annual event each year, promoting extra virgin
olive oils from Australia, New Zealand and South Africa. Please contact us
if you would like any more information about the buying guide or would like
to discuss any aspect of the promotion.

Best wishes,
Michael Field

Olive Business
PO Box 70
Ascot Vale Vic 3032

Phone +61 3 9387 9919 Fax +61 3 5496 3272

www.olivebusiness.com www.savantes.com/savantes
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