<table border=0 cellpadding=2 cellspacing="0"><tr><td>
<pre>Just thinking about your 'cost study worksheet'. Alan Watt and myself are
attending a gourmet producers show at a place called Milton, about 5 hours south
of Sydney, tomorrow. Other olive growers will be attending the show so your
worksheet would be very useful as a handout. If I could get it sometime today
(time now 11:Chris AEST) I would be able to print off some copies for tomorrow
mornings show.

Thanks

Phil


> ** Original Subject: [OliveOil] RE: [Olive Oil] RE: [Olive Oil] olive
varieties
> ** Original Sender: "Steve Sibbett" <sibbett@lightspeed.net>
> ** Original Date: 18 Aug 2000 00:33:08 -0000

> ** Original Message follows...

>
> Phil:
>
> Here it is. I wish growers (i.e. prospective growers) would consider
> economics carefully for their own situation rather than listen to those that
> have an economic incentive for promoting olives and that are usually
> somewhat far removed.
>
> Let me know if this works. Maybe you can pass it along locally.
>
> Steve Sibbett
> U.C. Farm Advisor
> Phone - office 559.733.6486
> Mobil 559.280.0666
> FAX 559.734.2708
>
> -----Original Message-----From: bramleyp@one.net.au
[mailto:bramleyp@one.net.au]
> Sent: Thursday, August 17, 2000 5:29 PM
> To: OliveOil@egroups.com
> Subject: RE: [OliveOil] RE: [Olive Oil] olive varieties
>
>
> Steve,
>
> Thanks for the post, unfortunately attachments are stripped when posted to
> this group.
>
> Could you please send me a copy of the cost study please, as an attachment
> and preferably in Excel (any version).
>
> Trust you had a good fishing trip?
>
> Regards,
>
> Phil Bramley
>
>
> > ** Original Subject: RE: [OliveOil] RE: [Olive Oil] olive varieties
> > ** Original Sender: "Steve Sibbett" <sibbett@lightspeed.net>
> > ** Original Date: 17 Aug 2000 22:49:28 -0000
>
> > ** Original Message follows...
>
> >
> > Group:
> >
> > I think Brian omitted a couple of very important, fundamental
> considerations
> > new olive growers should add to their "check list".
> >
> > 1) Profit:
> > Do you want/need to make a profit (see pg 145 of the olive manual
> if/when
> > in California and intend to produce olive for oil - 20% is what it takes
> > in California, not Italy or AU. Prospective growers should always
> project
> > the % oil at various yields needed to be profitable - see attached)
> and,
> > what level of profit do you expect?
> >
> > 2) non-profit:
> > Or, are you in it simply for the "passion/romance of producing EVOO
> olive
> > oil"? That is, money is not a limited resource.
> >
> > Attached is a cost study we prepared in California for prospective North
> > Coast (Napa Valley) olive growers interested in oil production. Those
> > getting into the business might consider using this as a "worksheet" by
> > putting in their own specifications and projected costs (don't use CA
> costs)
> > in the column provided (note, in this study land is very expensive due to
> > its location and ability to produce wine grapes. Simply change the land
> cost
> > to reflect one's situation - surprisingly it doesn't change things that
> > much).
> >
> > Hope this helps.
> >
> > Steve Sibbett
> > U.C. Farm Advisor
> > Phone - office 559.733.6486
> > Mobil 559.280.0666
> > FAX 559.734.2708
> >
> > -----Original Message-----From: Brian Chatterton
> [mailto:tn7685@orvienet.it]
> > Sent: Friday, August 18, 2000 7:05 AM
> > To: Olive List
> > Subject: [OliveOil] olive varieties
> >
> >
> > Ian and Jenny,
> >
> > Australia and NZ could do worse than imitate the Italian Kiwi fruit
> > saga. Some ten or fifteen years ago Italy decided to improve its Kiwi
> > production and purchase the latest technology and experience from NZ. It
> > could have done the research itself but it was cheaper and quicker to
> > purchase the whole lot from NZ. Last year Italy overtook NZ as the
> > largest Kiwi fruit producer in the world.
> >
> > Italy purchased NZ technology because it was the best and in spite
> > of the fact that NZ is about as far as one can get from Italy and in
> > spite of the fact they don't speak Italian.
> >
> > Australia and NZ have used California and Israel as their models for
> > olive oil production because they speak English yet these two area
> > hardly rank in the olive oil stakes. Israel produces more than USA but
> > not as much as Libya and a small fraction of Syria, Tunisia
> > etc........... US is not even the biggest producer in the Americas. We
> > all know small is beautiful but what is minute? Ridiculous? It seems to
> > me that it has left Australians and NZ with the strangest collection of
> > obscure olive oil varieties. Beside the problems with Manzanillo which
> > it is now admitted is really a table variety there seem to be large
> > plantings of Barnea, Verdale and Mission. These may well turn out to be
> > world beaters - I certain hope so for the sake of the grower who have
> > invested so much in them - but at the moment they are not major
> > varieties on the world scene.
> >
> > Well that is the past - what now? I think that growers ought to
> > start with a simple checklist. Using the wine industry as an example
> > they should start like this:-
> >
> > Box wine or bottle?
> > White, red or rose table wine?
> > Sparkling?
> > Port or sherry?
> >
> > With olive oil it might go something like this:-
> >
> > Bulk olive oil or EVOO?
> > Bitter and peppery or sweet?
> > Fruit what type?
> >
> > When you have selected the product you wish to produce select the
> > group of varieties that are considered the most suitable. Obviously
> > there are other factors such as soil and climate which will influence
> > the flavor of the oil you produce but variety is a major determinant.
> > And........ one other thing don't worry too much about the oil
> > percentage. It is oil yield that counts and the statement on page 145 of
> > the Olive Production Manual from the University of California (adopted
> > as holy grail in the southern hemisphere) that says you need a minimum
> > of 20% oil to be profitable eliminates most of the Italian industry and
> > certainly all the top quality areas of Umbria and Tuscany.
> >
> > Cheers Brian Chatterton
> >
> >
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
> >
> > ------------------------------------------------------------------------
> > TODAY'S FEATURED SITE:
> >
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> > ----------------------------------------------------
> > To learn more about the OliveOil group visit:
> > http://www.egroups.com/group/OliveOil
> > ------------------------------------------------------------------------
> > Remember: Invite others to join OliveOil
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> > Subscribe: OliveOil-subscribe@egroups.com
> > Unsubscribe: OliveOil-unsubscribe@egroups.com
> > List owner: OliveOil-owner@egroups.com
> > URL to this page: http://www.egroups.com/promote/OliveOil
> >
> >
> >
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
> >
> > ------------------------------------------------------------------------
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> ----------------------------------------------------
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> > URL to this page: http://www.egroups.com/promote/OliveOil
> >
> >
>
>
> >** --------- End Original Message ----------- **
>
> >
>
>
> Download NeoPlanet at http://www.neoplanet.com
>
>
>
>
> ------------------------------------------------------------------------
> TODAY'S FEATURED SITE:
> https://secure.paypal.x.com/refer/pal=ASadoun%40att.net --------------------
> ----------------------------------------------------
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> ------------------------------------------------------------------------
> Remember: Invite others to join OliveOil
> ------------------------------------------------------------------------
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> Unsubscribe: OliveOil-unsubscribe@egroups.com
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> URL to this page: http://www.egroups.com/promote/OliveOil
>
>
>
>
> [Non-text portions of this message have been removed]
>
>
>
>
> ------------------------------------------------------------------------
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------------------------------------------------------------------------
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>** --------- End Original Message ----------- **

>


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</pre>
</td></tr></table>

Picking up on Stan's comments, and in particular Stan's point about MARKETING, I
think that a great opportunity has come our way ( for Australian growers and
producers) to promote our products and our industry during the Olympic Games.

Recently Alan Watt and myself (Tanja Olives) were asked to provide some product
for two luncheons being organised during the Olympic Games for International
food and wine writers. The group promoting this event are running with the theme
'Faces and Flavours of NSW'.

Another feeler was recently received from the Department of Agriculture,
Fisheries and Forestries - Australia (AFFA) who are running two luncheons
(networking sessions) during the Olympic Games; one hosted by the Minister for
Agriculture, Fisheries and Forestry, Warren Truss and the other by Senator
Judith Troeth, Parliamentary Secretary to the Minister for Agriculture,
Fisheries and Forestry.

The themes respectively are:

"The Best of Australian Agriculture"
"Australian Horticulture - Clean, Green and High-tech"

We would be happy to showcase any of your flagship products; NSW growers at the
first event and Australian growers/producers at the second event, if you are
interested.

The other opportunity, in my opinion, is to attract the attention of politicians
with a view to them 'championing' our industry. Perhaps Brian Chatterton, a
former State Minister for Agriculture in the South Australian government, might
like to offer a few suggestions along these lines and help craft a collective
response to be put to the Minister next month?

Please contact me off-line at bramleyp@one.net.au for further details.

Regards,

Phil Bramley

p.s. Peter another marketing opportunity coming your way - even if you are a
Victorian!

<table border=0 cellpadding=2 cellspacing="0"><tr><td>
<pre>Dear Friends in Australia:

The latest issue of SAVEUR magazine (USA edition) has a great article on
"Flavors of Australia". It is the Sept./Oct. 2000 issue. It features Colin's
and Helene's Heliar "Stellar Ridge Estate" in Cowaramup Grove. The Helliars
according to the article, grow kalamatas for fruit and frantoio, leccino,
pendolino, and Western Australian mission for oil, which is pressed at a
facility north of Perth. "The oils are excellent" according to the same
article.

I hope that this was of interest.

Best regards,

Constantine



__________________________________________________ ______________________
Get Your Private, Free E-mail from MSN Hotmail at http://www.hotmail.com
</pre>
</td></tr></table>

<table border=0 cellpadding=2 cellspacing="0"><tr><td>
<pre>Steve,
Your posting makes a lot of sense and are indeed very important fundamental
considerations when getting into the olive business.

I could not find your cost study attachment and would appreciate it greatly
if you could send it to us directly.

Thanks

Lisa & Jim Rowntree
LONG RIDGE OLIVES

longridge@lm.net.au

Hope this gets there - its in "Word".

Steve Sibbett
U.C. Farm Advisor
Phone - office 559.733.6486
Mobil 559.280.0666
FAX 559.734.2708

<table border=0 cellpadding=2 cellspacing="0"><tr><td>
<pre>Steve, sorry you need to go off line from the olive group (not clicking on reply
to sender) and send a separate email to me at the address : bramleyp@one.net.au.

Don't worry too much about it if it causes difficulty.

Regards,

Phil Bramley

<table border=0 cellpadding=2 cellspacing="0"><tr><td>
<pre>Thanks Constantine - I do believe that they walked away with major olive oil
prizes at the Australian Olive Oil awards this year.

The south-west of Western Australia around Cowaramup is particularly beautiful
and geographically it is said to have a 'Mediterranean climate'. Olives should
do well there.

The only other place in Australia deemed to have such a 'Mediterranean climate'
is Adelaide, South Australia and the olive industry has made a couple of
abortive starts from there. Wild olives grow all over the place and many of the
Italian migrants to South Australia spent harvest seasons wandering over the
Australian bush harvesting wild olives - the locals (read anglo-saxons) thought
they were mad.

Regards,

Phil Bramley

<table border=0 cellpadding=2 cellspacing="0"><tr><td>
<pre>Ian and Jenny,

Australia and NZ could do worse than imitate the Italian Kiwi fruit
saga. Some ten or fifteen years ago Italy decided to improve its Kiwi
production and purchase the latest technology and experience from NZ. It
could have done the research itself but it was cheaper and quicker to
purchase the whole lot from NZ. Last year Italy overtook NZ as the
largest Kiwi fruit producer in the world.

Italy purchased NZ technology because it was the best and in spite
of the fact that NZ is about as far as one can get from Italy and in
spite of the fact they don't speak Italian.

Australia and NZ have used California and Israel as their models for
olive oil production because they speak English yet these two area
hardly rank in the olive oil stakes. Israel produces more than USA but
not as much as Libya and a small fraction of Syria, Tunisia
etc........... US is not even the biggest producer in the Americas. We
all know small is beautiful but what is minute? Ridiculous? It seems to
me that it has left Australians and NZ with the strangest collection of
obscure olive oil varieties. Beside the problems with Manzanillo which
it is now admitted is really a table variety there seem to be large
plantings of Barnea, Verdale and Mission. These may well turn out to be
world beaters - I certain hope so for the sake of the grower who have
invested so much in them - but at the moment they are not major
varieties on the world scene.

Well that is the past - what now? I think that growers ought to
start with a simple checklist. Using the wine industry as an example
they should start like this:-

Box wine or bottle?
White, red or rose table wine?
Sparkling?
Port or sherry?

With olive oil it might go something like this:-

Bulk olive oil or EVOO?
Bitter and peppery or sweet?
Fruit what type?

When you have selected the product you wish to produce select the
group of varieties that are considered the most suitable. Obviously
there are other factors such as soil and climate which will influence
the flavor of the oil you produce but variety is a major determinant.
And........ one other thing don't worry too much about the oil
percentage. It is oil yield that counts and the statement on page 145 of
the Olive Production Manual from the University of California (adopted
as holy grail in the southern hemisphere) that says you need a minimum
of 20% oil to be profitable eliminates most of the Italian industry and
certainly all the top quality areas of Umbria and Tuscany.

Cheers Brian Chatterton



[Non-text portions of this message have been removed]
</pre>
</td></tr></table>

<table border=0 cellpadding=2 cellspacing="0"><tr><td>
<pre>Could you send a copy of the cost study as well
Thanks
Barrie L.
STATFORD PARK
Pearsons Lane, Wildes Meadow, NSW
61 2 4885 1498 fax 61 2 4445 1762
email: info@statford.com.au
Our homepages are at www.statford.com.au
</pre>
</td></tr></table>

<table border=0 cellpadding=2 cellspacing="0"><tr><td>
<pre><< So the question is : which other oil species, and are they available? I
have space for another 300 or so trees.>>

Mike,

With the disclaimer that we're in California, you're in Australia, and the
differences in soil, water, etc., might be too much to give this info any
credence, here ya go....

The people who seem to be winning the awards recently are, for the most
part, planting a combination of 3 or 4 of the following: Leccino, Frantoio,
Pendolino and Maurino. Go to
http://www.oliveoilsource.com/varietalsfreame.htm for more info on the
specifics of the trees, but the general mix seems to be 40% Leccino, 40%
Frantoio, and 20% of a mix of Pendolino and/or Maurino, as these last two
are good pollenators for the first two. Again, the web site listed above
gives more information.

While the table olive industry is older here (by "new world" standards, I
hasten to amend), the gourmet olive oil industry is still in it's infancy.
But we're starting to take home some medals at the competitions in Italy.
Hey...those trees can't be THAT bad a combo if they're doing that, eh?

Hope this was marginally helpful. <S> Y'all have a great weekend!

Antony
</pre>
</td></tr></table>