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<pre>Thank you Peter for your eloquent posting regarding the history of the olive
tree and its spread to the rest of the world. Your analysis is the most
likely one and that is due to the evidence as you have described below.

>Concerning the origin and spread of the olive, most evidence (botanical
>and archaeological) points to a center of origin in the Levant (northern
>Jordan & Israel, southern Lebanon & Syria).

Today, if we take a statistics on where olive is being planted, I would have
to say Australia is leading the pack. I am so impressed with the infant
olive industry in that country and the dedication of the Australian olive
farmers and producers to learn and implement the best practices. I foresee
an industry that will be significant in the near future. Keep up the good
work Australians. Italians watch out ;-)

A few months ago, thanks to Oscar for sharing some of the statistical
information with me, I have compiled some of the olive oil consumption data
and put them in a graph form for the benefit of the group.

You will notice the following from the graphs:

1- Olive oil annual consumption per capita in Australia is growing at a
higher rate than the other countries.

2- Olive oil annual consumption per country is growing much faster in the
USA simply because of the population difference. If this trend continues,
which I think it will, the USA in a few years will consume as much olive oil
as Spain or Italy. More organized efforts are needed, however, in the USA
to promote Olive Oil as a healthy substitue for other vegetable oils. Just
like the meat and milk industries do. In the USA you will see commercials
on TV and ads in the magazine emphasising the benfits of milk for example.
The plastics industry does that as well. And many more. Each member on this
list should help promote OliveOil.

3- As you know, most of the olive oil consumed in the USA ( more than 99%)
is imported.

4- Here in the USA we will have to fulfill the present and future demand
for olive oil through more imports and by promoting and increasing the local
production in California (which is already starting to happen in the last
few years).

5- Most of the imported olive oil comes to the USA from Italy or through
Italian exporters followed by the Spanish and Greek. A few new Turkish and
Tunisian exporters are now exporting directly to the USA.

6- Italy, as we all know, produces great olive oil, but does not produce
enough of it to cover its domestic demand, let alone export. Most of the
domestic production is consumed domestically as well. That leads to the
conclusion, that most of the oil exported from Italy, must have been
produced in other countries.

7- Spain, for the most part, Greece, Turkey, and Tunisia, have surplus
olive oil. This surplus (90% of it) is bought by Italian traders for
re-export to countries like the USA and others. Smart move by the Italians,
who have a well established network for marketing and sales around the
world.

8- Not only the Italians dominate the olive oil trade, they also dominate
the manufacturing of high quality mill equipment. Some of the Italian
producers that I am familiar with are, Alfa Laval, Pieralisi, Toscani,
Rappanili, Barakani, Amenduni, and many other smaller ones.

You are welcome comment on the above. If you have any recent statistics
about the olive and olive oil production/cosumption, you are welcome to send
it to me and I will incorporate it in the graphs.

Best regards
Sadoun


[This message contained attachments]
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<pre>Hi Sadoun and folks,
I am following all the threads with interest. But being in Singapore, which is
just 3 degree north of the Equator, and in a small island, there is no way to
talk about growing olive. (^^) BTW, is there such thing as tropical olive (like
some grapes being able to grow in the tropics). Maybe, a dumb question.

As a consumer, I am interested in the costs. I heard from my European friends
that Olive Oil is cheap in Europe. In Singapore, a one-litre bottle costs about
S$9 (that is about US$6) off the shelf in a supermarket (mainly Italian and
Spanish Olive Oil). This is expensive compared to Peanut, Sunflower, Corn or
Canola Oil. Interestingly, the other day I saw a Canola Oil + Olive Oil bottle.
I was just wondering how low could the price go in a small place like ours.

Hope I am not causing too much noise.

But I am learning. Cheers!

Victor Yue
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<pre>>From: "Sadoun" <ASadoun@att.net>

>Keep up the good work Australians. Italians watch out ;-)

:-)
here in Italy we say "pochi ma buoni" (a few, but good)


>Each member on this list should help promote OliveOil.

We're trying...

> 6- Italy ... does not produce
>enough of it to cover its domestic demand... That leads to the
>conclusion, that most of the oil exported from Italy, must have been
>produced in other countries.
> 7- Spain ... have surplus olive oil ... bought by Italian traders for
>re-export ...
> 8- Not only the Italians dominate the olive oil trade, they also dominate
>the manufacturing of high quality mill equipment.

Here a guy trying to say what you write at 6 was sued. So I can't say it.
Afterall, what was the official job of Don Vito Corleone, the Grandfather? ;-)
I'm looking for non-commercial statistics about Italian usage: when I find
them I send them to Jamal.

Bye!

Marco Bernardini
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<pre>>From: "Victor Yue" <yuess@singnet.com.sg>
>As a consumer, I am interested in the costs. I heard from my European friends
>that Olive Oil is cheap in Europe. In Singapore, a one-litre bottle costs
about
>S$9 (that is about US$6) off the shelf in a supermarket (mainly Italian and
>Spanish Olive Oil). This is expensive ...

Well, here at Imperia (Italy), just in the middle of the land of olives, if
you buy directly from a farmer a 5 litres can (no bottles!) you pay US$
8/litre... and you must go to the farmer cellar to take it!
In the Southern Italy however oil is cheaper.
Around the world it's easy to find Latin-American oil reselled by Spain to
Italians which put it in a bottle with a "bottled in Italy" label (strictly
legal, as for EC laws) and resell it overseas.
Just to be curious, which Italian brands are there in Singapore?

Bye!

Marco Bernardini
webmaster at
http://www.taggiasca.com
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<pre>hi Marco,
I have just gone to my kitchen and found this one bottle from Italy.

Premium Selection Extra Virgin Olive Oil

Pietro Coricelli Spa
Spoleto - Loc
Madonna di Lugo 44

What does this tell you?

Regards,

Victor Yue
----- Original Message -----
From: Marco Bernardini <webmaster@taggiasca.com>
To: <OliveOil@onelist.com>
Sent: Wednesday, February 09, 2000 11:04 AM
Subject: Re: [OliveOil] Olive Oil Consumption


From: Marco Bernardini <webmaster@taggiasca.com>

>From: "Victor Yue" <yuess@singnet.com.sg>
>As a consumer, I am interested in the costs. I heard from my European friends
>that Olive Oil is cheap in Europe. In Singapore, a one-litre bottle costs
about
>S$9 (that is about US$6) off the shelf in a supermarket (mainly Italian and
>Spanish Olive Oil). This is expensive ...

Well, here at Imperia (Italy), just in the middle of the land of olives, if
you buy directly from a farmer a 5 litres can (no bottles!) you pay US$
8/litre... and you must go to the farmer cellar to take it!
In the Southern Italy however oil is cheaper.
Around the world it's easy to find Latin-American oil reselled by Spain to
Italians which put it in a bottle with a "bottled in Italy" label (strictly
legal, as for EC laws) and resell it overseas.
Just to be curious, which Italian brands are there in Singapore?

Bye!

Marco Bernardini
webmaster at
http://www.taggiasca.com


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<pre>Can anyone direct me toward an updated source for Olive Oil
consumption and statistics world wide? Also, specifics could include
market share within individual countries and an overall percentage of
household consumption today versus past centuries.

I realize this is myriad of information, but in order to the
advertise and promote olive oil I need accurate facts.

Any help would be appreciated.

Thank You,
Cindi Nicholson
Olive Merchant & Company
www.olivemerchant.com
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<pre>3-13-00
Hi Cindi:
Best reporting source I can suggest for world olive oil production,
carry-over and consumption is the official magazine of the olive world,
"OLIVAE" official magazine of the International Olive Oil Council based in
Madrid, Spain. Tele: (34-91)590-3638, or FAX (34-91) 563-1263. I have found
this publication to be very informative and professionally published.
Enjoy.
Adin
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<pre>Could someone please direct me to a web site which gives figures for
olive oil consumption by nations.

Thank you,
Dan
Spring Gully Olives SE Queensland


[Non-text portions of this message have been removed]
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<pre>Hi Dan

Are you still interested in this figures? If yes I could fax you a small
list which was handed out on the last Tasting course by Paul Van Hossen USA.

Rita

----- Original Message -----
From: "Dan Burnet" <springgullyolives@...>
To: "OliveOil egroups" <OliveOil@yahoogroups.com>
Sent: Saturday, March 02, 2002 6:49 PM
Subject: [OliveOil] Olive Oil Consumption


> Could someone please direct me to a web site which gives figures for
> olive oil consumption by nations.
>
> Thank you,
> Dan
> Spring Gully Olives SE Queensland
>
>
> [Non-text portions of this message have been removed]
>
>
>
>
> ---
> Post message: OliveOil@yahoogroups.com
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>
>
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>
>
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<pre>Rita,

Thank you, someone gave me the url for a site. I was really looking to
see if there was any published evidence to support the assertion that
Italy produces 400,000t oil, consumes 400,000t and exports 400,000t.
The site I was given contains enormous detail but - shows all EU
countries under one heading! It is www.infolivo.com

If you can break down the EU figures then I would be grateful otherwise
I think I have all I am going to get from the net.

Yours,
Dan
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