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<pre>http://www.bandt.com.au/articles/78/0c016b78.asp

More shoppers search for Australian made

AROUND nine in ten Australians consciously look for Australian made
products when they shop, according to the latest research from the
Australian Made Campaign.

The research, commissioned by the Australian Made Campaign and conducted
by Roy Morgan Research, found that 87% of Australians seek out
Australian products regardless of their age, income level or occupation,
up from 80% in 2000.

However, more than 40% of Australians think marketers make it difficult
for them to identify what Australian and what isn’t.

The research also found that awareness of the Australian Made trademark
had grown from 93% in 2000 to 95% in 2002. In some age categories and
states awareness was 100%.

One in three respondents spontaneously mentioned they specifically look
for the Australian Made trademark as an identifier of Australian
products. The trademark is the most widely used identifier of
Australian products (compared with Ausbuy at 1%).

The research follows qualitative research commissioned earlier this year
by the Australian Made Campaign that found Australians are motivated to
buy Australian made because it creates jobs and that while the issue of
Australian ownership continues to be emotional and highly charged, much
of the heat has gone out of the debate over the past year.

20 May 2003




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